A team’s identity is the essence of the franchise. It is the thing that defines the organization and something for fans to use to use to relate to the team.
Steelers Franchise Connected to Pittsburgh
The Pittsburgh locals identify with the Steelers because the Steelers own a similar mind-set that has been engraved in the city by its illustrious industrial (steel mills) history.
ESPN.com’s AFC North blogger James Walker said it best, “No team is as woven into the fabric of a city.”
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